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América TV

It is the third most watched channel in the Metropolitan Area of Buenos Aires. Its programming alternates between current affairs and live news shows. In 2018 América TV received from the national government USD 3,762,967.49 of official advertising, an amount close to that provided to leading channels.

In 2013 the channel made a difference when it launched a current affairs show entitled Intratables. Its format was innovative, since it features a discussion on the most pressing items on the political agenda at prime time, while following an informal dynamic and using sensationalist language, similar to tabloid television. The recipe worked and it has shaped the style of other the channel’s shows. Currently, only the evening edition of the news bulletin, with a traditional format, is broadcasted.

 

Key facts

Audience Share

6%

Ownership Type

Private

Geographic Coverage

Regional

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo América

Ownership

Ownership Structure

América TV S.A. is part of Grupo América. America TV S.A.’s shares belong to a complex business network, whose main shareholders are Claudio Belocopitt (controlling shareholder), Daniel Vila and José Luis Manzano, the three owners of Zarova S.A. Martín Antranik Eurnekian (15.3 %), Carlos Ávila and Luis Nofal also hold stock.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1996

Affiliated Interests Founder

Jaime Monk, Mersidio Morano, Jacinto Fernández Cortés, Carlos Infante and Jorge Talamoni

The channel was established in the city of La Plata under the name of Tevedos. The owners of the founding company, Rivadavia Televisión S.A., were the same as those of Radio Rivadavia and newspaper El Mundo.

Affiliated Interests Ceo

Marta Buchanan

She has been in office since 2013. She is also Second Vice President of the Argentinian Television and Radio Broadcasters Association (ATA).

Affiliated Interests Editor-In-Chief

Liliana Parodi

She is a senior executive of América since 1990. She was part of the team that founded A24, Grupo América's news channel.

Affiliated Interests other important people

Alfredo Vila Santander

Brother of Daniel Vila. He is the Director of América TV and partner of Grupo Uno Multimedios.
Pamela David

http://Daniel Vila’s wife. She hosts one of the channel’s shows, Pamela a la tarde.

Contact

Fitz Roy 1650, city of Buenos Aires. Postal code: 1414CHX

TE: (54 011) 5032 2222

Website: Americatv.com.ar

 

Financial Information

Revenue (in Mill. $)

Missing data

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

USD 3,762,967.49 / $105,701,757 (2018 official advertising)

Market Share

Missing data

Further Information

Meta Data

To estimate the market share, audience ratings by Ibope Kantor were used, taking the audience in the Metropolitan Area of Buenos Aires as a total.
2018 official advertising data were provided by the Secretariat of National Communications.

Sources

Fontevecchia, Jorge (2018). "Periodismo y Verdad". Buenos Aires, Editorial Paidós.

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