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FM Metro

The radio station is one of the first radio stations in Buenos Aires. In the past, AM radios used FM to retransmit their content. That was Radio Del Plata’ strategy.

The brand “Metro” and its aesthetics were born in 1997. Before its launching, the frequency was used by radio Z95. The license holder is Radiodifusora Metro S.A., owned by the Moneta family. Until 2018, it belonged to a group made up of three radio stations, including Radio Belgrano (AM 950) and FM Blue (100.7), though these last two stations were later sold.

In the 1990s, the radio was owned by Eduardo Eurnekian and his Grupo América. In the 2000s, it belonged to one of the largest multi-radio groups in Argentina: the Mexican Corporación Interamericana de Entretenimiento (CIE, or Inter-American Corporation of Entertainment). In 2010 some of the CIE radios were purchased by Raúl Moneta: Metro, Rock and Pop, Belgrano, Splendid and Blue.

The radio has gradually lost its audience in recent years. In 2017 it was the fifth most popular FM radio in Buenos Aires.

Metro has a programming that features historically successful programs (the oldest are over 15 years old) aimed at informing and entertaining a young audience (20–45 years old), while playing pop and electronic music. The radio station hosts tend to be men between 30 and 45 years old.

 

Key facts

Audience Share

5.74%

Ownership Type

Private

Geographic Coverage

Local

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Moneta

Ownership

Ownership Structure

Radiodifusora Metro Sociedad Anónima and belongs to Grupo Moneta, whose main shareholders are the Moneta family members. In particular, the group’s main shareholders are Raúl Moneta’s sons: Belisario, Juan Cruz, Rufino and Raúl Cruz.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1969

Affiliated Interests Ceo

Faustino Moneta

Son of Raúl Moneta, a businessman from the world of finance and a hotel, oil and agriculture investor.

Editor-In-Chief

Andrés Pandiella

Contact

Cap. Gral. R. Freire 932, city of Buenos Aires

TE: (54 011) 4010 7267

 

Financial Information

Revenue (in Mill. $)

Missing data

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

USD 269,366 (2018 official advertising)

Market Share

Missing data

Further Information

Meta Data

Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.

Sources

Viau, Susana (2001). El banquero: Raúl Moneta, un amigo del poder en la ruta del lavado. Planeta, Buenos Aires.
Mastrini, Guillermo (ed.) (2009) Mucho ruido, pocas leyes. Buenos Aires, La Crujía.
Becerra, Martín y Mastrini, Guillermo (2017). Medios en guerra: balance, crítica y desguace de las políticas de comunicación 2003-2016. Biblos, Buenos Aires.
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.

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