In 1995 La Nacion was the first national circulation newspaper in launching a news portal, a year before Clarín and some months after Los Andes, the first paper with a news portal in Argentina.
Today La Nacion is a digital newspaper with 24/7 updates and a considerable amount of audiovisual content, which is created by the group’s digital TV channel, La Nacion +. Its web articles are written by the newspaper’s editorial staff, including journalists, designers, visualizers, programmers and specialists in data journalism and transmedia techniques.
With 0.69% of digital audience, it is the third most visited news portal after Clarin.com and Infobae, according to Alexa and SimilarWeb.
In 2017, like its main competitor, Clarin.com, La Nacion news portal decided to charge for its digital content by establishing a porous paid news system, which allows readers to access up to 40 monthly articles for free. It currently has 82,000 subscribers, with many of them coming from its loyalty card program.
Media Companies / Groups
Grupo La Nacion
Lanacion.com.ar is owned by SA La Nacion.
Affiliated Interests Founder
Great-great-grandson of the newspaper’s founder. He has managed the newspaper since 1982, when he replaced his father. He is a shareholder of SA La Nacion and is a member of its board of directors.
Affiliated Interests Ceo
Digital Content Manager of La Nacion.
Affiliated Interests Editor-In-Chief
Multimedia Editor-In-Chief and Director of La Nacion websites.
Av. Libertador 101, Vicente López, province of Buenos Aires
TE: (54 011) 6090 5000
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 1,222,127 / $34,329,558 (2018 official advertising – Argentinian Government) USD 812,988/ $13,471,212 (2017 official advertising – Government of the city of Buenos Aires) USD 6,959,565/ $115,320,000 (2017 private advertising)
Market share was obtained from SimilarWeb in November 2018.
Private advertising was estimated based on an annual report published by agency AdCuality (2017).
Official advertising was provided by the Argentinian Government in 2018.