Pagina12.com.ar is a news portal featuring domestic political and economic information. The website is free, and its editorial line opposes Mauricio Macri’s administration.
It belongs to Editorial La Página S.A., founded in 1987 and purchased by Grupo Octubre in 2016. Jorge Prim and Hugo Sorian, members of the newspaper’s board of directors, are minority shareholders of the company.
Until 2016, the website replicated almost entirely the articles that appeared on the print edition and had almost no presence on social media. After the newspaper’s sale to Grupo Octubre and the arrival of Mariano Blejman as Digital Editor-In-Chief, Página created a web editorial team, which is currently led by Santiago Rodríguez.
“The newspaper decided to rebuild its digital presence with the aim of transforming what was a digital edition of the print version into a true website, which communicates news and perspectives 24/7,” newspaper authorities said, while highlighting that the site saw a 111% increase in unique visitors between 2016 and 2018. In 2018 it was ranked fifth (according to Alexa)n and ninth (according to SimilarWeb) among the most popular news websites in Argentina.
Media Companies / Groups
Pagina12.com.ar belongs to Editorial La Página S.A., owned by the Single Trade Union of Concierges (SUTERH) through Fundación Octubre. It is presided over by Víctor Santa María and, even though it belongs to a non-profit organization, it is managed as a commercial media.
As it belongs to trade union SUTERH, all decisions are made by its current Director and President, Víctor Santa María, despite the fact that he does not own the media.
Affiliated Interests Founder
He is a media businessman and an audiovisual producer. With the country’s return to democracy, he founded Página 12 together with Jorge Lanata and Ernesto Tiffenberg. He partnered with Daniel Hadad to purchase Canal 9 and newspaper BAE. He founded cinema production company Aleph.
Affiliated Interests Ceo
He is Grupo Octubre’s CEO. He worked as Chief of Staff to the Ministry of Justice during Néstor Kirchner’s term in office, when the Minister of Justice was Gustavo Béliz, Meritello’s brother in law.
Affiliated Interests Editor-In-Chief
He is journalist of the political section of newspaper Página 12. He manages the website since 2018.
Address: Venezuela 356, C1095AAH, city of Buenos Aires
TE: (54 011) 3221 8760
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 121,948 / $3,425,535 (2018 official advertising – Argentinian Government)
Market share audience was obtained from SimilarWeb in October 2018.
Official advertising was provided by the Argentinian Government in 2018.
Anguita, Eduardo (2002). Grandes Hermanos
Fontevecchia, Jorge (2018). Periodismo y Verdad