Radio Mitre is the most popular radio in the city of Buenos Aires and in the province of Buenos Aires. It features a mainly informative programming, as well as widely renowned journalists and radio hosts; many of them also host programs on TV. For example, Marcelo Longobardi and Jorge Lanata, opinion leaders with a marked anti-Kirchner profile, have their own programs.
It is one of the strongest brands in the Argentinian radio industry and has local radios in the cities of Mendoza and Córdoba. Holding company Radio Mitre S.A. also features an FM radio in Buenos Aires and another nine licenses across Argentina. Also, through Frecuencia Producciones Publicitarias S.A. and Cadena País Producciones Publicitarias S.A., the company sells its radio content to over 150 radio stations across the country.
Even though it has been historically one of the most popular radios in Buenos Aires, the radio station’s current success is also related to the dismantling of the second most popular AM radio: Radio 10. With an editorial line markedly opposed to the Kirchners, who presided over the country until 2015, Radio Mitre benefited from the changes in Radio 10’s ownership (2013) and editorial line. Many of Radio 10 main figures (including Marcelo Longobardi) moved to Radio Mitre.
It is a radio station with one of the most stable property structures, as it has been managed by Clarín since 1985, in spite of the fact that regulations prohibited print media companies (Clarín) from purchasing radio licenses. Another distinctive feature of Radio Mitre is that it was one of the first multimedia groups in Argentina, since it was founded by newspaper La Nacion in 1925, when radio stations and print media were starting to work jointly.
Media Companies / Groups
Radio Mitre is Radio Mitre Sociedad Anónima and belongs to Grupo Clarín’s media conglomerate. Its main shareholders are Héctor Magnetto, Ernestina Herrera de Noble’s heirs (Felipe and Marcela Noble Herrera), Lucio Pagliaro and José Aranda.
Grupo Clarín’s board of directors manages the corporation.
Affiliated Interests Founder
Grandson of the President of the Argentinian Republic, Bartolomé Mitre, between 1862 and 1868.
General Mansilla 2668, C1425FKF, city of Buenos Aires
TE: (54 011) 5168 0790
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 1,345,592 (2018 official advertising)
Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Information from 2016 financial statements.
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