Diario Popular was founded on May 1 1974 by journalists and businessmen Jorge Fascetto and David Kraiselburd from La Plata. It was taught as a paper for the masses with a focus on breaking news. Part of its market consolidation was closely related to the closure of newspaper Crónica, which had a similar audience, by Isabel Martínez de Perón’s administration.
The partnership between Fascetto and Kraiselburd (son) lasted until 2009, when they decided to split their stock. Fascetto stayed with Diario Popular, while Kraiselburd kept El Día (from La Plata, in the province of Buenos Aires). In 2012 Fascetto purchased all the stock of news agency Agencia Noticias Argentina, the last media business that he shared with Kraiselburd.
Diario Popular is the third broadest circulation newspaper in Argentina according to the Circulation Verification Institute (IVC). However, its circulation has fallen considerably: in 2013 it was above 80,000 issues on average and now it is around 52,000 issues.
The newspaper is significantly cheaper than leading newspapers (Clarín, La Nacion, Página 12) and addresses the working classes, with a focus on breaking news.
Media Companies / Groups
Diario Popular is owned by Impreba Sociedad Anónima, which belongs to the Fascetto family (Jorge, father and founder, and Martín and Francisco, his children).
Affiliated Interests Founder
Kraiselburd was a renowned journalist and businessman from La Plata (capital of the province of Buenos Aires), who was Editor-In-Chief and owner of newspaper El Día. Kraiselburd was kidnapped and murdered by Peronist armed groups (Montoneros) weeks after the launching of Diario Popular. His son, Raúl, became then responsible for managing El Día and Diario Popular.
Both Kraiselburd and Fascetto had benefited from the “Revolución Libertadora” – a military uprising that overthrew Juan Domingo Perón in 1955 and remained in power until 1958. The military forces transferred newspaper El Día’s stock to Kraiselburd and Fascetto.
Affiliated Interests Ceo
Son of Jorge Fascetto.
Intendente Beguiristain 146, Sarandí (1872), Buenos Aires
TE: (54 011) 4204 3161/9513
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 1,259,183 / $35,370,456 (2018 official advertising – Argentinian Government) USD 517,117 / $8,568,630 (2017 official advertising – Government of the city of Buenos Aires)
Qué le sucede al fenómeno de ventas de Diario Popular (2014), visitado el 16 de enero de 2018.
Francisco Fascetto explica el momento actual (2014), visitado el 16 de enero de 2018.
Un fenómeno llamado Diario Popular (2009), visitado el 16 de enero de 2018.
Data on average circulation from Mondays to Sundays, according to the IVC.
Borelli, J. (2012) “Diario Popular, el matutino que rompió el mito de la crisis de la prensa escrita en Argentina”. Tesina de la carrera de Ciencias de la Comunicación Social de la Facultad de Ciencias Sociales de la Universidad de Buenos Aires. Visitado en https://drive.google.com/file/d/0B2n5i888ZcTZR1Q2MXhzaF9BUnM/edit