Radio Continental started to operate as such1969. It had been previously known as AM Radio Porteña. It was one of the few private radio stations that could operate during the last military dictatorship in Argentina (1976–1983). The radio belongs to Grupo PRISA since 2004. This transnational multimedia group of Spanish capitals is one of the most relevant radio players in Spain and Latin America (in Spain it owns network Cadena SER).
Radio Continental's programming is mainly informative, though it is undergoing a period of change after the departure of two of its main figures: Víctor Hugo Morales (in 2015) and Magdalena Ruiz Guiñazú (in 2014). This process led to a fall in their audience levels and now it is the fifth most popular AM radio station. The radio’s hosts have lots of media experience and are, in general, men over 50 years old.
Since 2015, Grupo PRISA and Grupo Albavisión (of Mexican and American capitals) have been merging their operations in Latin America. This restructuring has resulted in several changes in PRISA’s radio stations in Argentina, Continental and Los 40 (FM 105.5), and Albavisión’s radio stations in Argentina, RQP (FM 104.3), Mucha Radio (FM 97.1), Aspen (FM 102.3) and Arpeggio (FM 88.5). Most of the changes took place in the management of the stations, with the merger of the two group’s commercial or digital departments.
Media Companies / Groups
LS4 Radio Continental S.A., made up of GLR Services Inc. and Corporación Argentina de Radiodifusión Sociedad Anónima, both controlled by Grupo PRISA, of Spanish capitals. Grupo Albavisión, of Mexican capitals, owns 45% of GLR Services through the firm IMC Radios S.A.
Gregorio González Speroni
Av. Rivadavia 835, city of Buenos Aires.
TE: (54 011) 4338 4250
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 364,480 (2018 official advertising)
Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.
Becerra, Martín y Mastrini, Guillermo (2017). Medios en guerra: balance, crítica y desguace de las políticas de comunicación 2003-2016. Biblos, Buenos Aires.
Merkin, Marta, Panno, Juan, Tijman, Gabriela y Ulanovsky, Carlos (1995). Días de radio. Historia de la Radio Argentina. Buenos Aires, Espasa Calpe.