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Radio La Red

La Red is an AM radio station featuring the journalistic, commercial and administrative support of one of the most important multimedia groups in the country.

It has over 30 repeaters in different provinces. It belongs to Grupo América, which owns over 15 radio stations in the provinces of San Juan, Mendoza, Entre Ríos and Santa Fe.

From its very beginning, in 1991, when Carlos Menem privatized the licenses of the last State-owned radio stations, La Red had an informative format with a focus on the sport agenda. Time and a change in ownership caused the radio’s art transformation. The radio station now includes more news in its programming (politics, economy, show business). However, it keeps two successful sport programs, which help La Red to be the third most popular AM radio in 2017. Also, most of the radio programs are led by América TV hosts.

All the radio’s hosts are men, younger than the hosts of the competitors (between 40 and 50 years old). The midday and afternoon programs are the most popular, together with the broadcasting of soccer matches during weekends.

 

Key facts

Audience Share

4.82%

Ownership Type

Private

Geographic Coverage

Regional

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo América

Ownership

Ownership Structure

Radio La Red is Red Celeste y Blanca Sociedad Anónima, made up of América Medios S.A. and Zarova S.A. It belongs to Grupo América. Its main shareholder is Daniel Vila, while José Luis Manzano and Claudio Belocopitt are minority shareholders.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1922 (Radio Brusa)

Affiliated Interests Founder

Francisco Brusa

The radio’s founder was a manufacturer of radio equipment who created the radio station as a way to promote the sale of radio receivers through content.

Affiliated Interests Ceo

Agustín Vila

Son of Daniel Vila, majority shareholder of Grupo América, the radio station’s owner.

Editor-In-Chief

Santiago Cantenys

Affiliated Interests other important people

Marcela Patané

General Manager of Radio La Red.

Contact

Angel Justiniano Carranza 1441, city of Buenos Aires

TE: (54 011) 5032 0400

 

Financial Information

Revenue (in Mill. $)

82446978

Operating Profit (in Mill. $)

-19537503

Advertising (in % of total funding)

USD 412,129 (2018 official advertising)

Market Share

Missing data

Further Information

Meta Data

Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Information from 2016 financial statements.

Sources

Anguita, Eduardo (2002). Grandes hermanos: alianzas y negocios ocultos de los dueños de la información. Colihue, Buenos Aires.
Zunino, Edi (2013). Periodistas en el barro: Peleas, aprietes, traiciones y negocios. Sudamericana, Buenos Aires.
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.

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