Clarin.com was created in 1996 as Clarín’s news portal. It became one of the most visited news websites in Argentina, with 0.97% of digital audience. According to Alexa and SimilarWeb (October 2018), it is currently the second most popular news website, after Infobae.com. According to Comscore ranking, it is the most visited site in Argentina.
The news portal provides general information with a focus on political and economic news. It basically replicates the information produced by the group’s audiovisual and print media.
Since April 2017, Clarín has implemented a porous paid news system, which allows readers to access up to 20 articles per month for free. The system is aimed at increasing the portal’s income and compensate for the fall in newspaper sales. Soon, the news portal had over 100,000 subscribers, some of whom are members of the newspaper’s loyalty card program.
In this regard, Clarín unified its web and print articles, so that all news are 100% digital, written by a single group of editors led by Ricador Kirschbaum.
Media Companies / Groups
Clarin.com belongs to Arte Gráfico Editorial Argentino (AGEA), which, in turn, belongs to Grupo Clarín. Their main shareholders are Héctor Magnetto, Lucio Pagliaro, José Aranda and Ernestina Herrera de Noble’s children.
Affiliated Interests Founder
She was Roberto Noble’s couple and inherited the newspaper after his death, in 1969. She was the controlling shareholder and Director of Clarín until she died, in 2017. She was behind the newspaper’s expansion and the turning of Clarín into the main media holding in Argentina.
Two controversial events took place over that period of time. One was the partnership between Argentina’s National State, La Nacion and La Razón during the last military dictatorship to purchase Papel Prensa, the only newsprint factory in Argentina. Ernestina Herrera de Noble was prosecuted for this transaction, but her case was later dismissed. She was also prosecuted for the irregular adoption of her children in the first year of the dictatorship, but the case was also dismissed.
Affiliated Interests Ceo
Accountant. He started to work in Clarín in 1972 and became the trusted man of the newspaper’s Director, Ernestina Herrera de Noble, Clarín’s founder’s widow. Soon he was promoted as Clarín’s General Manager. He led the process that turned the broadest circulation newspaper of Argentina into a media conglomerate and one of the largest companies in the country.
Magnetto and his media opposed Cristina Fernández’s administration in an unprecedented conflict that put him at the center of the political landscape for many years.
He was formally accused in the case of the purchase of newsprint factory Papel Prensa during the last dictatorship. His case was dismissed later.
He is one of the wealthiest people of Argentina, according to magazine Forbes.
Affiliated Interests Editor-In-Chief
He is Clarín’s Editor-In-Chief since 2003. After working at El Cronista Comercial, he was hired by Clarín in 1976. He worked as news writer, editor, political columnist and deputy editor.
Piedras 1743, city of Buenos Aires
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
USD 1,370,287 / $38,491,354 (2018 official advertising – Argentinian Government) USD 805,527 / $13,347,590 (2017 official advertising – Government of the city of Buenos Aires) USD 6,098,974/ $101,060,000 (2017 private advertising)
Market share was obtained from SimilarWeb in November 2018.
Private advertising was estimated based on an annual report published by agency AdCuality (2017).
Official advertising was provided by the Argentinian Government in 2018.
Content is mixed. A porous paid news system was implemented, which allows readers to access up to 20 articles per month for free.
Llonto, Pablo (2003). La Noble Ernestina
Sivak, Martín (2015). Clarín, la era Magnetto
Blaustein, Eduardo y Lijalad, Ari (2012). Clarín. Un invento argentino. Tv Pública
Fontevecchia, Jorge (2018). Periodismo y Verdad.