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Argentina has one of the highest levels of internet access in the region: with 44.9 million inhabitants, around 8.35 million households have fixed internet, while there are 60 million devices with mobile internet access, according to Argentina’s National Communications Entity (ENACOM). 93% of the population uses internet, while 76% accesses social media, according to data collected by Hootsuite.

This high penetration has been the result of a change in consumption habits and a decrease in the number of print consumers. More and more people visit news portals and get informed through social media.  According to the National Survey on Cultural Consumption, the number of people who read newspapers on the internet went from 25% in 2013 to 30% in 2017.

The move from print to online media took place during the second half of the 1990s mainly. The first newspaper that went digital was Los Andes, from Mendoza, in 1995. Then, La Nacion and Clarín followed the motion in 1995 and 1996, respectively. In recent years, 100% online media have become more popular. These include El Destape Web, owned by Roberto Navarro, and Minuto Uno, of Grupo Indalo.

The most visited

Daniel Hadad’s Infobae is the most visited news portal in Argentina. It is one of the few portals that does not belong to a traditional media outlet with a print version. Infobae leads the online market, followed by Clarín and La Nacion.

Among the six digital media with the largest market shares included in this study, four belong to Grupo Clarín: Clarín.com, TN.com.ar, Cien radios and La Voz del Interior.

The allocation of official advertising funds in the sector has also increased in recent years. Argentina’s National Government granted official advertising funds worth $93 million in 2015, $144 million in 2016, $231 million in 2017 and $209 million in 2018. Private advertising also grew from 20% in 2016 to 24% in 2017. This figure exceeded that of print media for the same period of time.

Clarín’s news portal, the second most popular, received the largest amount of official advertising in 2018. Together with Infobae and La Nacion, the three digital media outlets have an editorial line supportive of Mauricio Macri’s administration (2016–2019). In addition, the three websites accounted for 53% of official advertising in digital media in 2018.

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