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Televisión Pública Argentina

TV Pública, also known as Canal 7, is the eldest TV channel in Argentina. The first TV broadcasting in Argentina was carried out through TV Pública’s signal in 1951. Eva Duarte de Perón was the protagonist of the first broadcasting, which showed the celebrations held on October 17, the Peronist Loyalty Day.

Throughout its history, the State-owned channel editorial line has been favorable to the governments in office and has lacked politically-independent contents. In fact, the facilities of TV Pública were built by the last military government to broadcast the 1978 World Cup in color. Rafael Videla’s administration used the World Cup in Argentina as propaganda instrument.

Today TV Pública is reducing the number of productions and staff, a strategy that Hernán Lombardi, Director of the Federal System of Media and Public Content, has defined as an austerity plan. In 2018 the channel’s programming included six hours of live shows from Monday to Friday, which were mainly distributed between the channel’s four news bulletins (in 2015 live shows amounted to 10.5 hours). Most of the channel's programming includes recorded and repeated shows.

Open TV audience levels have fallen sharply in recent years, and the State-owned channel saw a 50% audience decline between 2015 and 2017.

 

Key facts

Audience Share

2%

Ownership Type

State-owned corporation

Geographic Coverage

National

Content Type

Free content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups

Federal System of Media and Public Content

Ownership

Ownership Structure

TV Pública is one of the media that belongs to Radio Televisión Argentina S.A. (RTA S.E.), a corporation that manages all State-owned media.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1951

Affiliated Interests Founder

Argentina’s National State

Canal 7 (today TV Pública) is the eldest TV channel in Argentina. The first broadcasting took place on October 17 1951, during the celebrations of the Peronist Loyalty Day. Regular broadcasting started on November 1951. The channel’s name was LR3 Radio Belgrano Televisión at that time. Argentina’s National State appointed Jaime Yankelevich, then owner and General Director of LR3 Radio Belgrano, to create a new media.

Affiliated Interests Ceo

Miguel Pereira

President of Radio Televisión Argentina S.A., which comprises all State-owned media. Born in Jujuy, has a close relationship with that province’s Governor, Gerardo Morales, who represents political party Unión Cívica Radical (UCR). Pereira presided Mar del Plata’s film festival.

Affiliated Interests Editor-In-Chief

Martín Teitelbaum

Teitelbaum is Art and Production Manager. He also worked in the channel during the administration of Tristán Bauer, former Director of TV Pública.

Affiliated Interests other important people

Hernán Lombardi

He presides over the Federal System of Media and Public Content of Argentina. He was Minister of Culture of the Government of the city of Buenos Aires when current President Mauricio Macri was Mayor (2007–2015). During Fernando De La Rúa’s administration (1999–2001), he served as Minister of Tourism. Since both were active members of political party Unión Cívica Radical, Lombardi was also one of De La Rúa’s trusted men. He also inherited several large tourist resorts.

Contact

Av. Figueroa Alcorta 2977, city of Buenos Aires. Postal code: 1425

TE: (54 011) 4808 2500

Email: participación@tvpublica.com.ar

 

Financial Information

Revenue (in Mill. $)

Missing data

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

USD 721,629 / $22,270,081 (2018 official advertising)

Market Share

Missing data

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